Don't be afraid to give away your knowledge
Social media sites, such as Twitter, facebook, etc, have changed the web into a wonderful place where we can meet new people, stay in touch with friends and generally be social with the whole world. Is there more to Social Media? In a word yes! How do you find out about things?
- Phone a local specialist
- Look in the telephone directory
- Type your question into a search engine like Google!
More and more people are turning to the instant knowledge base that is the internet, a place where you can search for anything and almost certainly find the answer. By using social media tools, your business is able to showcase work and give out free yet valuable information about the work you do. By doing this your business can very quickly be seen as the expert in its field, and the place to come for accurate and relevant knowledge.
Why do I want to give out free information?
The keywords here are 'Relevant' and 'Accurate', search engines love, no they crave relevant and accurate information. There are millions of people out there, searching for answers, and by filling your website or blog with such information, then using your social media links to tell the searching masses where to find it, you are pushing traffic to your site, the search engines will take notice, others will tell people of the golden nuggets to be found on your site and you become the trusted expert.
Who do people call when they need help?
It's already a given that the best form of advertising is 'word of mouth' and by becoming a trusted expert to many people, and backing this up using written, audio or video testimonials you're increasing your credibility and building confidence in potential clients.
In a world where true knowledge and skill comes at a premium: Can you afford not to give away your knowledge for free?