How Can Video Make Your Business Successful
Ever heard of Old Spice, the T Mobile Flash Mob and the Body Form Advert? If you haven’t then you’re still thinking what has that got to do with business anyway? Well this… do you want to be a business with a personality? Do you want to be a business with a success story? Do you want to reach a target audience in a blink of an eye? If the answer is yes then just ask Body Form, they’ll tell you, video is where it’s at. By responding quickly to a tongue-in-cheek post against them on Facebook they created a marketing wave that reached a global audience, gaining them huge positive public attention and over 4 million views.
Video is Priceless
As the fabulous people at Rafiki Media tell us,
“a picture is worth a thousand words, and a video is worth a thousand pictures”
and, as we all know, a picture may not tell the story we want to tell. Video on the other hand allows you, as a business, to express your personality, your values, your charm and show your consumers the real you! Businesses are often known for their elevator music or their automated messages, however, if you’ve a video with a focus on the human aspect of your company, then you can be sure that you’re reaching out to humanity and not to the computers of the world (they’re not watching but your consumers are).
Are You Bored Yet?
If you are reading this and thinking when can I stop reading then you’re a business in need of a video. Videos that have been successful are videos which tell a story, a story with which people connect and are triggered by emotionally. You can’t do that easily in 250 words, but in 2 minutes 50 seconds (or better still less) of video it is entirely possible, therefore increasing the ability to connect with your customer now or recall your business in the future. Isn’t that what you want?
Social Media commentator, Don Power, argues that social media is the new calling card of business and by having a video you’re interacting with the whole social media network. You can post a video on Facebook or tweet it on Twitter and without fail people are more likely to watch a video and retweet/share/repost than a paragraph of text.
Are You Visually Represented? You Should Be…
We’re all visual creatures, if we can’t see something to an extent it doesn’t exist, so if your business isn’t promoting itself through video, then you might have some serious thinking to do. It has been said that though ,YouTube is not officially a search engine it is second only to Google in people using it to search for things, this can only continue to grow as Social Media does!
If you haven’t got to grips with YouTube and video, then our advice would be to start thinking about how you can promote your business through video. After all its free, easy to use and ridiculously accessible! So start thinking about how you’re going to use it… Start video blogging, creating a promotional video, or video real customer testimonials. The opportunities are endless to reach the customers you’re targeting! Whether you’re in the office, out meeting with clients, or even at a networking event, people want to know you and what you are doing as a business, so don’t delay… go ahead and show them.