Responsive Mobile Friendly Website Design
Your website will be viewed on a growing variety of devices with many different screen shapes and sizes. To ensure your website offers a great user experience we recommend the use of responsive design to make it mobile friendly, not just computer screen friendly.
Search engines are looking to serve device appropriate results.
The advance of mobile devices means functionality is increasing, so search engines are focusing on offering relevant search results based on the device being used. Having a responsive website is a real positive for your users, as you are offering an improved user experience which will provide information which is easy to digest on mobile devices and search engines will reflect this in their results,
It's all about user experience
By being mobile friendly the navigation is made effective for touch screens, whilst speed over mobile data connections is maintained by simplifying elements that might slow performance or crowd a small screen.