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How to increase your leads through online marketing

What is a lead?

To put it simply, people who don’t only visit your site or social media page but get in contact with you about your products or request information about your services are considered leads, even a ‘like’ on your Facebook page can be considered a lead.

Total Gridlock! Generating traffic

 

If you wanted to buy a novel that your friend recommended, would you go straight to the local bookstore that you can’t remember the name of? Or would you look at the prices that Amazon has to offer?

Well it is the same for your business. If you aren’t a well-known brand, the chances are that people are not specifically searching for your name when they are looking for a specific product.

This is where search engines become your best friend. If you incorporate key words into your site that your audience is likely to search for, you increase your chances of being discovered. It is more likely that visitors find you through suggestions or come across you online by coincidence.

Facebook and Twitter are powerful tools for finding new leads. Start conversations with people regularly through your social media. It is a brilliant channel to get noticed as well as to direct visitors to you website. That’s where all the good stuff is, right?

Try to make sure that your online branding and design is consistent across all of your social media and website. Let people know that you are present and up to date, add links to your social media pages on your website and visa-versa. In order to get leads you need to generate traffic.

How to actually get people there

Generating traffic isn’t always the easiest thing to do. Whether or not you are successful often comes down to the quality of your content. You could build an amazing strategy to get more people to your site, but if the content isn’t great when they get there or specifically what they are looking for, you won’t increase your leads.

There are methods that you can apply. Focusing too much on attracting traffic rather than targeted traffic could attract too many of the wrong people to your website, such as those who aren’t interested in what you offer. Here is a reminder of the different channels you can use.

Social Media

Social Media is important because the potential ‘footfall’ is endless!

Content

Don’t just be present on Social Media though. The CONTENT is vital. If you are taking part in conversations online, use these to learn about the questions people are asking. Then add content to your site to cover these topics. It’s highly probable that this is what people are searching for so make sure your site has that information ready to share. If you don’t others will.

Other people will pick up on these conversations through you or even other company pages. Or even through other people that took part in the chat with you, sharing their experience.

Do you know what that means?

It means, the potential for being found increases through discussions, social media, referrals, links and this isn’t limited to just your own content.

You are leaving a ‘virtual trail’ so to speak.

Email Marketing

If you are creating articles, getting involved in a big event or offering an exciting deal…send this to relevant groups who might be interested.

Search Engine Optimization (SEO)

This is a technique that is becoming more popular because a user who is looking for something in particular will research it and their options before choosing the one that is best for them.

Blog Articles

Share your blog on your social media. Although the visitor is being sent away from the original post, they are being redirected to your website. Hopefully, they will navigate to other blog articles or around your site.

This is why it is so important that your website is of high quality. Once you have got people to the website, you have done the hard part. You don’t want them to travel all that way to be disappointed once they arrive at (hopefully) the ‘final destination’ aka your website.

Meet the author...

Rosie Barrett - Media Intern

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