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Have you heard about Social Listening?

No? Well you have come to the right place. Long story short, it’s all about paying attention to your customers online.

Here is the low down on how you could benefit from doing this!

You can use Social Listening to manage the mentions of your brand as well as communicate your message to a new or existing market! Just keep in mind that you need to create up to date and relevant content that does appeal to your business needs, and this tool will do all the hard work for you.

If you are a start up business or perhaps just using social media as a new strategy, Social Listening is perfect for managing mentions of your brand or creating a strategy to reach as many people as possible for example.

It may seem daunting at first; however stick with it as we will be talking about simple to use tools that will help streamline the process.

Social Listening is a tool, but it is also a long-term strategy and a commitment. The first steps are as easy as researching your target audience, influencers, keywords and trends. Your social business strategy will start to take shape.

You will be rewarded for your perseverance when the business suddenly has a lot more opportunities arising that you wouldn’t have come across without Social Listening. If you do feel like you need a little extra help, subscribe to a tool that you think will fit your business best for getting you started or feel free to leave us a comment with any questions.

Meet the author...

Rosie Barrett - Media Intern

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