Put simply, Search Engine Optimisation (SEO) is behind the scenes marketing for your website. It's about tailoring the content, structure and efficiency to encourage Google, Bing, Yahoo and other search engines to offer your website content ahead of the competition when people search for information relevant to your website.
The most compelling reason for improving the SEO of a website is that everybody that uses the internet uses search.
When combined with research and analytics data you can start build a site profile to determine what content works and how it is presented, are your visitors finding relevant information, how long are they on the site and how many pages do they visit.
This gives you the power to tailor your site to the needs of the visitors and therefore build targeted leads with a better chance of conversion.
We understand you will have keywords you would like optimised for your business, however it may surprise you to learn that search terms used to look for products and services are rarely the ones you might expect.
By researching the words people actually type in to search engines you can provide relevant content to attract the widest possible audience and generate top quality leads.
Search engines love factual information and will always give it top billing over promotional copy. This is great for you as you're experts in your field, sO you have oportunity to share that knowledge and soak up all those searches by people looking for information relevant to your business.
By gathering these searches you open yourself up to new leads whilst building the confidence in your brand and confidence to buy.
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