Bournemouth Pier

Video Marketing Content

Video Production

Video Production From £349

Using Video online is an effective, low cost method of giving your business a boost. In a time starved world Video is eye-catching and tells a story in less time than words on a page. Your video can be used to drive targeted traffic to your website where further information and your calls to action will be waiting.

Online video continues to grow and with simpler production requirements and increased online video sharing options the once high budgets associated with promotional video have fallen and are now well within the reach of small and medium sized businesses.

Online Video Marketing

The improvements in online video technology and wider compatibility across devices offers a greater number of marketing options for targeting the customer groups you are looking to attract.

Binge viewing, box sets and playlists has changed the way we consume online video, so a playlist of short, entertaining or informational videos offers relevant information to viewers in the way they want to view it.

Here are just a few of the videos we have made for our customers to help them promote their business.

Forge Custom Cycles Forge Custom Cycles are UK distributors of custom cycle parts, components and ready to roll custom cruisers
Hill Brush Company The Hill Brush Company are a world leader in brush technology specifically designed for use in food
The Marsham Court Hotel The Marsham Court in Bournemouth has for many years been one of the best known and
agriKomp Biogas agriKomp design and install anaerobic biomass plants aimed to give the farmer a way of saving money on
Charity and Community As part of our commitment to community and charity good causes we have produced promotional video and
Explainer and Graphical Videos With the ever growing power of mobile devices video has become a very simple way to
Online Video Marketing Blog Content

Very Simple Video Checklist

Very Simple Video Checklist

plan-for-business-videoMaking a simple promotional video presentation requires much care and attention. Here’s a very simple video checklist for the making of a video for your business that makes up the basis of most of our video projects.

This list is then tailored to suit the individual requirements of different projects.

Preproduction (before the shoot)

  • Write script and have it approved
  • Make sure shoot locations are available and/or reserved
  • Check all batteries are charged
  • Have equipment available and reserved
  • Make a plan for recording sound
  • Notify actors and presenters being used in the video

Production (shooting Video)

  • Bring all necessary gear to the shoot
  • Use a tripod and make sure it is level
  • Make sure camera settings are correct
  • Make shots as stable as possible when not using a tripod
  • Use headphones when recording audio in camera or to audio recorder
  • Shoot establishing/incidental shots and environment
  • Get wide, medium, and close-up shots of actor/presenter saying their lines
  • Minimise zooming in and out when actor/presenter is talking
  • Keep the subject of each shot in sharp focus
  • Put all batteries on charge after shoot
  • Tidy away all equipment so it is ready for the next job

Post-Production (editing)

  • Create graphics, logos, intro and credits for the finished project
  • Keep footage organized and name appropriately for easy search
  • Make sure audio levels are consistent
  • Use only essential footage/audio in the final edit
  • Make sure any titles included are correct and look professional
  • Watch for flash frames (black frames caused by gaps between clips)
  • Make sure you use standard export settings for finished video

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Now all that’s left to do is decide how you want to distribute your spangly new marketing video…

Online Video Marketing Blog Content

How Can Video Make Your Business Successful

How Can Video Make Your Business Successful

Ever heard of Old Spice, the T Mobile Flash Mob and the Body Form Advert? If you haven’t then you’re still thinking what has that got to do with business anyway? Well this… do you want to be a business with a personality? Do you want to be a business with a success story? Do you want to reach a target audience in a blink of an eye? If the answer is yes then just ask Body Form, they’ll tell you, video is where it’s at. By responding quickly to a tongue-in-cheek post against them on Facebook they created a marketing wave that reached a global audience, gaining them huge positive public attention and over 4 million views.

Video is Priceless
As the fabulous people at Rafiki Media tell us,

“a picture is worth a thousand words, and a video is worth a thousand pictures”

and, as we all know, a picture may not tell the story we want to tell. Video on the other hand allows you, as a business, to express your personality, your values, your charm and show your consumers the real you! Businesses are often known for their elevator music or their automated messages, however, if you’ve a video with a focus on the human aspect of your company, then you can be sure that you’re reaching out to humanity and not to the computers of the world (they’re not watching but your consumers are).

Are You Bored Yet?
If you are reading this and thinking when can I stop reading then you’re a business in need of a video. Videos that have been successful are videos which tell a story, a story with which people connect and are triggered by emotionally. You can’t do that easily in 250 words, but in 2 minutes 50 seconds (or better still less) of video it is entirely possible, therefore increasing the ability to connect with your customer now or recall your  business in the future. Isn’t that what you want?

Keeping Tabs?
Social Media commentator, Don Power, argues that social media is the new calling card of business and by having a video you’re interacting with the whole social media network. You can post a video on Facebook or tweet it on Twitter and without fail people are more likely to watch a video and retweet/share/repost than a paragraph of text.

Are You Visually Represented? You Should Be…
We’re all visual creatures, if we can’t see something to an extent it doesn’t exist, so if your business isn’t promoting itself through video, then you might have some serious thinking to do. It has been said that though ,YouTube is not officially a search engine it is second only to Google in people using it to search for things, this can only continue to grow as Social Media does!

If you haven’t got to grips with YouTube and video, then our advice would be to start thinking about how you can promote your business through video. After all its free, easy to use and ridiculously accessible! So start thinking about how you’re going to use it… Start video blogging, creating a promotional video, or video real customer testimonials. The opportunities are endless to reach the customers you’re targeting! Whether you’re in the office, out meeting with clients, or even at a networking event, people want to know you and what you are doing as a business, so don’t delay… go ahead and show them.