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Very Simple Video Checklist

plan-for-business-videoMaking a simple promotional video presentation requires much care and attention. Here’s a very simple video checklist for the making of a video for your business that makes up the basis of most of our video projects.

This list is then tailored to suit the individual requirements of different projects.

Preproduction (before the shoot)

  • Write script and have it approved
  • Make sure shoot locations are available and/or reserved
  • Check all batteries are charged
  • Have equipment available and reserved
  • Make a plan for recording sound
  • Notify actors and presenters being used in the video

Production (shooting Video)

  • Bring all necessary gear to the shoot
  • Use a tripod and make sure it is level
  • Make sure camera settings are correct
  • Make shots as stable as possible when not using a tripod
  • Use headphones when recording audio in camera or to audio recorder
  • Shoot establishing/incidental shots and environment
  • Get wide, medium, and close-up shots of actor/presenter saying their lines
  • Minimise zooming in and out when actor/presenter is talking
  • Keep the subject of each shot in sharp focus
  • Put all batteries on charge after shoot
  • Tidy away all equipment so it is ready for the next job

Post-Production (editing)

  • Create graphics, logos, intro and credits for the finished project
  • Keep footage organized and name appropriately for easy search
  • Make sure audio levels are consistent
  • Use only essential footage/audio in the final edit
  • Make sure any titles included are correct and look professional
  • Watch for flash frames (black frames caused by gaps between clips)
  • Make sure you use standard export settings for finished video

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Now all that’s left to do is decide how you want to distribute your spangly new marketing video…

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