With all these elements in place can you really send out to your list, sit back and wait for the flood of business?
Although this “scatter gun” approach may bring some success, targeting the right recipients could be the secret to optimising results.
Segment and Target
Analytics can give you vital data for use in tailoring your marketing for specific types of customer. Measuring critical data such as gender, age groups and devices used will give you a clearer picture of how these customers are digesting your content, whether that be on your Landing Pages, Social Media or any other portal that provides analytics. This information should be used to increase open rates, click throughs and conversions. Good analytics is crucial in streamlining your campaigns to produce the best leads.