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Online Marketing Blog Content

Digital Media for Marketing

Digital Media for Marketing

Today there are more ways to to reach customers than ever before. Common terms you hear are ‘I’ll Google it’, ‘Did you see that video on Youtube’ and ‘I found it on the web’ and as more people turn to the internet to find products and services it has offered businesses a chance to reach more people than ever before.

Marketing on the web has also levelled the playing field somewhat for smaller businesses. Once it was the big companies that could afford to print glossy brochures and use large distribution networks across the country to get them into homes and businesses.

With web based marketing you can have the glossy brochure on your web site and use search engine optimisation, social media and youtube videos to distribute your catalogue online. Having a digital presence with style and functionality can go a long way to increase the effectiveness of your marketing and add real value to your business.

What Digital Media would work best for you?

Think about what type of promotion you think would work the best for your business. Is your product a visual one or does it have many features for the price? Smartphone, tablet and computer manufacturers are building devices with improved screen resolutions and colours, this gives you the oportunity to ‘wow’ people with what you have to offer. Whether it is the use of a video to show the features of a product, an easy to use and well-optimised website (your glossy brochure) with high quality photography to show the range of your products or a combination of all these, the right digital media will help you stand out from the crowd.

Some digital media ideas you can use in your marketing:

  • Promotional videos, hotel or customer experience videos, product demonstration videos. The opportunities for using video today to promote your business products or services are almost endless.
  • Website design and development, content management systems (CMS), ecommerce sites, search engine optimisation (SEO), social media management. All these tools will help you to generate leads and grow your online audience.
  • Product photography, hotel promotional photography, PR photography, website photographs. In today’s competitive business world it’s so important to present a great image.

Get ‘Cracking’ with your marketing today…

Online Website Marketing Blog

Bespoke UK Web Design

Bespoke UK Web Design

The internet is rapidly changing and with improved web site technology your web site can now work much harder to attract new customers and develop your business. The power of the internet can help develop your website into one that performs beyond your expectations.

Your website visitors are potential clients, so building a site with them as the focus is a key to success. There are new marketing tools available to you, that help generate higher response rates 24/7, whilst offering you more data for measuring website use to help you improve on under performing areas of your site and to do more of what people like.

Get the Best from the Web….

Here are some of the services that you can take advantage of to help make this happen:

  • Search engine optimization (SEO)
  • A web design in tune with your business
  • Social media, brand awareness & PR
  • Strong ‘Call to action’ building lead generation
  • Measuring return on investment (ROI)

Good web design, ease of use for visitors and effective SEO is an important combination for enhancing your brand and direct marketing.

Here are a few things you should know about Cracking Media:

  • We’ve developed and implemented online strategies for national and international companies
  • Our experience in professional photography and video services will help to enhance your online profile
  • Cracking Media have experience of developing web sites since 1997 in multiple sectors