So What is Demographic Bidding..?

Google have announced that demographic bidding is now available for all AdWords advertisers.

Demographic Bidding is a feature that helps you target your ads to specific age groups (such as ages 18-24), by gender, or to combinations of both.

Demographic bidding can be used whether you are using contextual or placement targeting also with both CPC (cost-per-click) and CPM (cost-per-thousand impressions) bidding and reach can be refined based on users’ gender and age on certain sites in the Google content network, for users who provide that information about themselves.

Users of partner sites won’t be identified through Demographic Bidding as AdWords receives the data in anonymous and aggregate form from participating sites.

Why Demographic Bidding gives you more control

Demographic bidding lets you display your ad campaigns on thousands of websites, that’s nothing new, however demographic bidding gives you the option to have your ads only seen by men, women or both in a specific age group of your choice. If you add in the ability to choose to run ads only on specific websites, ones relevant to the types of customers you want to reach – and if you are a business that serves a local community, then just run those ads to people in your area, this becomes a really powerful marketing tool.

Overall, demographic bidding gives you more control over who sees your ads. Combine this with the measuring tools available in your Adwords account and ad performance testing for specific demographics will help you adjust your bid modifiers and restricts to reach the right audiences.

Demographic Bidding will help you to get a better ROI.

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