Get the basics right to Look Professional
These are the things that all businesses should have, they are relatively inexpensive, quick to develop and give you a professional image that becomes a great base to work from.
Start with a well planned and easy to navigate web site. This web site should be well-optimised during the development phase which will save money on future SEO (Search Engine Optimisation) and help you start to climb the search rankings quickly.
Consider your logo, does it need to be refreshed, modernised or replaced with a new one? Are the images on your site bright and clear or were they snapped on a phone. A combination of all these elements that fits your requirements will help you stand out from the crowd.