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Writing Articles for SEO

Writing-articles-for-SEOWriting Articles for SEO

With the rise in blogging and more recently the growing power of sharing your blog through social media, it’s easy to get focused on putting new articles on your website without considering the SEO value of the content.

As great as Social Media is for sharing your content with contacts and friends, if you want to extend your reach beyond that it’s vital you spend some time and effort making your blog content Search Engine Friendly.

Before you post your blog article, come up with a list of keywords that are relevant only to the subject you are writing about from within your text, then make sure these keywords are used in strong keyword phrases.

Another approach is to make a list of keyword phrases from within your industry, then build your article around these. Next, use best search engine optimization practices to give you a better chance of getting the most out of your keywords.

Try to use words or phrases that will stand out like a headline in your text, did you see one in the previous sentence..?

When doing this consider:

  • Correct placement in the Article 
  • Keyword density
  • Keyword emphasis

Another under used technique when writing blog articles is to do keyword research in advance. Doing this tells you what people in your sector are searching for, giving you the opportunity to target your content to their needs.

Keyword research before writing your blog articles is a great technique that will attract more readers to click through to your website.

Even after your blog post is published, it’s good to remember you can continue to optimise the blog page with the comments you make in reply to others. Continue to attract search engines back by using specific keyword phrases within your comments, remembering to not overuse them.

Good use of Keywords

Online Website Marketing Blog

Use Clear Visuals to Create a Strong Message

Use Clear Visuals to Create a Strong Message

Using clean but strong visual elements to promote your products or services offers you greater benefits than ever before and a great example of this is video.

Video is widely acknowledged by viewers as trusted information with sites like youtube.com becoming the first choice for many when searching a topic online.

Add to this the integration of all the elements you need to run a marketing campaign, such as social media management, SEO and analytic reporting and you have the best combination to help you build an audience for your business…

Here is some of the different types of media you can add to your marketing:

  • Promotional video
  • e-commerce photography
  • User experience and testimonial video
  • PR photography
  • product demonstration/training videos
  • podcasts/video blogging

In today’s competitive business world it’s so important to present a great image.