Writing Articles for SEO
With the rise in blogging and more recently the growing power of sharing your blog through social media, it’s easy to get focused on putting new articles on your website without considering the SEO value of the content.
As great as Social Media is for sharing your content with contacts and friends, if you want to extend your reach beyond that it’s vital you spend some time and effort making your blog content Search Engine Friendly.
Before you post your blog article, come up with a list of keywords that are relevant only to the subject you are writing about from within your text, then make sure these keywords are used in strong keyword phrases.
Another approach is to make a list of keyword phrases from within your industry, then build your article around these. Next, use best search engine optimization practices to give you a better chance of getting the most out of your keywords.
Try to use words or phrases that will stand out like a headline in your text, did you see one in the previous sentence..?
When doing this consider:
- Correct placement in the Article
- Keyword density
- Keyword emphasis
Another under used technique when writing blog articles is to do keyword research in advance. Doing this tells you what people in your sector are searching for, giving you the opportunity to target your content to their needs.
Keyword research before writing your blog articles is a great technique that will attract more readers to click through to your website.
Even after your blog post is published, it’s good to remember you can continue to optimise the blog page with the comments you make in reply to others. Continue to attract search engines back by using specific keyword phrases within your comments, remembering to not overuse them.
Good use of Keywords