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Business Jargon and Other Annoying Phrases..!

Business Jargon and Annoying Phrases..!

“Customer Engagement” – “Value proposition” – “Clickbait” – “Growth Hacking”

Jargon, Buzzwords, Spiel are not a new thing in business, with marketing departments being guilty of introducing a lot of them, but remember for those people outside of your Business Vertical, often referred to as new or potential customers, jargon is just gobbledegook. Businesses are now releasing content that suggests things like “We want to engage more deeply with customers to better understand their needs“. All customer service agents have just cringed because it’s obvious the marketing department came up with that, you’ll have to excuse them of course because unlike you they have no idea about talking to customers.

Real-Time Engagement on Facebook, Twitter and the like is on the increase and it’s not just big businesses who are learning to monitor enquiries and comments. If you work in PR you already understand the importance of swift action and how this can turn around a possibly damaging situation from negative online comments.

Some Buzzwords such as product benefits can have value when aimed at customers whilst others will just bewilder them. We live in a world where businesses must create a Customer Relationship that keeps people Re-Engaging with their content, after all it’s believed that Engaged Customers are more loyal customers… With this in mind shouldn’t we be using the simplest language possible when we send our content Over The Wall..?

Our job (yours and ours) is to Build Relationships with current and potential customers, so we should be looking for opportunities to join in on both the good and bad, post useful content, reinforce positive content, provide answers during discussions, whilst staying abreast of trending topics to show we have a Helicopter View of what’s happening in the World.

Learn to strengthen your Conversation Marketing, if you’ve managed to build an Engaged Social Community, these followers will often sing your praises and defend your brand and products when under attack from Flamers which will save you from being on a Burning Platform everytime something kicks off.

Social Media Monitoring gives you the opportunity to deal with genuine concerns that deserve your attention, however if you have built good Social Customer Retention then Flamers generally get no support and burn themselves out with no real damage done. Things happen in life, don’t try and Think Outside The Box to hide innocent mistakes but always see if you can make them work for you, if not then honesty is the best policy.

Social Media is a real Game Changer when it comes to Customer Interaction, so embrace the quirky, don’t be afraid of humour, talk about other stuff, social media is not a place to be stuffy and uptight, don’t be scared to relax from the marketing messages, remember most social media is of a personal nature and not a place to be formal. You won’t score points for the amount of Jargon, Buzzwords or Spiel you can get into a post and never forget users can smell marketing a mile off…

Jargon And in English…?
Real-Time Engagement Talking to people, right now.
Touch Base Offline Talk to each other in real life.
Think Outside the Box New ideas not yet thought of.
Content Curation Sharing other people’s content ‘with meaning’ for customers.
Mocial Mobile + Social = an unnecessary combination of words.
Omnichannel The same as multi-channel but marketing at its finest convincing you it is a new thing.
Thought Leader Authority/ The Big Guy in the industry/ The Einstein of [insert subject here].
Responsive Web Design A website design that works on all screen sizes.
Synergy Working together.

So if you are a thought leader that likes to touch base offline, whilst maintaining Real-Time Engagement across an omnichannel strategy offering a Value Proposition on your Responsive Website supported by sending content over the wall via social channels; Just remember there are people out there that won’t have a clue what you’re talking about, so you better know what it means in plain English.

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Online Marketing Blog Content

Top tips for Successful Email Marketing

5 top tips for running successful email campaigns!

Email campaigns are very similar to direct mailing campaigns via snail mail, with the same principals applying to both. The better the quality of the message, the creative design and the higher the quality of the mailing list the higher the conversion rates are likely to be.

You may have all these elements correct and you send out to your list, sit back and wait for the flood of business. There are numerous other factors involved in running a successful email campaign starting with targeting the right recipients, measuring critical data such as open rates, click through rates and conversions.

Here are 5 top tips for running your own in-house email campaigns:

  1. Your emails should be thought of as a conversation, when writing your copy imagine that you are delivering it in person. Try and remove the remote online element from your message.
  2. Promotional material that works in a brochure doesn’t necessarily work online! Email is quite a personal method of communication, so your message may be more hard hitting but at the same time could come across to the reader as being too pushy. Try to include information that will be useful to your prospects rather than sticking to the hard sell.
  3. Give the “from” and “subject” fields of your message as much thought as the content. Once your email arrives these are parts of your message that will stand out and asked to be opened. Use a pertinent email address not just a name and use the subject line as your headline.
  4. “Call to Action” Think about the objectives of your message and the reaction you want to provoke in the recipient i.e. do you want them to pick up the phone, visit a specific web page or request a brochure. Don’t confuse the reader by offering too many actions.
  5. Consistency is everything in a marketing campaign of any type. You give the marketing department the task of writing your email campaign, and then use the same easy to understand language on subsequent contact, ordering or information pages. No matter how successful your marketing is, if the ordering process is over complicated or at all confusing, there’s a good chance that potential orders will be lost at the final hurdle.
Writing-articles-for-SEO Online Marketing Blog Content

Writing Articles for SEO

Writing-articles-for-SEOWriting Articles for SEO

With the rise in blogging and more recently the growing power of sharing your blog through social media, it’s easy to get focused on putting new articles on your website without considering the SEO value of the content.

As great as Social Media is for sharing your content with contacts and friends, if you want to extend your reach beyond that it’s vital you spend some time and effort making your blog content Search Engine Friendly.

Before you post your blog article, come up with a list of keywords that are relevant only to the subject you are writing about from within your text, then make sure these keywords are used in strong keyword phrases.

Another approach is to make a list of keyword phrases from within your industry, then build your article around these. Next, use best search engine optimization practices to give you a better chance of getting the most out of your keywords.

Try to use words or phrases that will stand out like a headline in your text, did you see one in the previous sentence..?

When doing this consider:

  • Correct placement in the Article 
  • Keyword density
  • Keyword emphasis

Another under used technique when writing blog articles is to do keyword research in advance. Doing this tells you what people in your sector are searching for, giving you the opportunity to target your content to their needs.

Keyword research before writing your blog articles is a great technique that will attract more readers to click through to your website.

Even after your blog post is published, it’s good to remember you can continue to optimise the blog page with the comments you make in reply to others. Continue to attract search engines back by using specific keyword phrases within your comments, remembering to not overuse them.

Good use of Keywords