Bournemouth Pier

If you feel locked out of Social Media, Blogging is the key…pt.1

Social Media is the end of the world as we know it…

Are you struggling to make social media work for your business? Have you tried all of the recommendations and just can’t see that any of it is actually a productive way to spend your time? Well, actually social media is much harder than it seems!
For whatever reason, you haven’t quite connected with your target market online. No need to fret. There is a solution. Blogging. I know what you are thinking; it’s a waste of time, I don’t have anything to say etc. But hear me out…

It is no secret that Inbound marketing is a popular approach used by businesses. You want to be found by your target market, and so you need to have content for them to find. Now, there are a number of reasons why you could be struggling to connect with your audience. This isn’t necessarily your fault – it could emanate from either you or them.

What is the difference between article writing and blogging?

You may already be writing or sharing articles on your social media. Which is great. Keep those! But lately, blogging and articles have become something of a grey area.

You really want a variety of ingredients to build up the content on your social media pages. Essentially, all of the veg is the stuff surrounding your business. The conversation starters. The content that doesn’t talk about what you do, but the things you and your audience share a common interest in. Not the most important, but rich with vitamins.

Examples of this are the articles you write or shared from other people, current affairs, motivational quotes, national days or chats with your audience. It is all good stuff. All of these things could be of value to your target market, even if they aren’t always about your business. This value is reflected on you.

Too much however can (like vitamins) become a waste. Your company is lost in content that is irrelevant to you, and your audience loses interest. This explains why it is so hard to convince your kids to eat their veg…