If you feel locked out of Social Media, Blogging is the key…pt.2
The secret ingredient
This is where the secret ingredient comes in. The core attraction of the meal (business). The meat. The PERSONALITY. The biggest difference between an article and a blog is the personality. You express it through the tone of your writing. It makes you human.
This is what people relate to.
You are a business, and of course that is the main purpose of blogging and your social media campaigns. But naturally, we feel more willing to do something if we like the company and feel we can trust in them.
And fortunately for us, you don’t have to be a big company to do this. Every business has a personality.