When is the best time to blog?
Why are you creating content? To build customer trust right! Right. So what do you need to do? You need to establish who your customers are and what they want.
Keep this in mind; nicely balanced with knowledge of consumer behaviour on different social media platforms and you have already got everything you need.
Don’t post all of your content across all of these platforms. Use them differently!
- Google+
Think about what time of day your customers are using these platforms. It will make all of the difference when it comes to how much interaction you get on your posts.
Your blog is your story
They say that your blog should tell the story of your company. Like any story, there will be some highs and lows and different chapters in the life that is your business.
The more authentic you are about your successes and failures with your customers, the more likely they will trust that even if you make a mistake, you will resolve it. Lay your blog out in a chronological order. Tell your story.
We aren’t all experts! Don’t just be related, be relevant
You are the expert. We trust that you know what you are doing. All the way down to the final details. But we don’t need to know all of the final details. If you want me to buy a camera from you, we want to know what the camera’s selling points are and how this can make for better photos and videos.
We don’t want you to tell us about the mechanics of the camera and how it physically works. We just want to know that you know that. Try to talk about what the benefits are for the customer and not just talking about any feature of your product or service (that is related, but not relevant) because it is content you know that you can write.